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Catherine Lawler to Head Marketing for Trex Company
Ms. Lawler is succeeding Andrew Ferrari, who has announced his plans to retire.
Throughout her career, Ms. Lawler has directed highly successful marketing programs for many major brands, including Crayola(R) with Binney & Smith, and Maxwell House(R), at that time one of the largest brands at General Foods (now a Kraft Foods brand). She has extensive experience both in new business development and brand building. At Binney and Smith, for example, she was instrumental in expanding the vision of Crayola from crayons to a full complement of creative crafts.
"Our fundamental business strategy has been to build the pre-eminent brand in the $2.5 billion commodity decking market," said President Robert Matheny. "Cathy's depth of experience and past successes make her well qualified to take the baton from Andy Ferrari and extend our lead in this competitive marketplace. Her leadership and creativity are especially valuable as we build the Trex brand in decking, and diversify into related outdoor-living products. Our marketing program will continue to revolve around the goal of making the Trex brand a household name."
Most recently, Ms. Lawler served as Vice President of Marketing for Chicago-based Market Day, a successful fundraising food cooperative. In addition to overall sales and marketing responsibility, she also launched marketday.com's online business. Prior to joining Market Day, Ms. Lawler held marketing positions of increasing responsibility with General Foods, Binney & Smith, and NOMA International. She received her MBA in marketing and finance from Columbia University.
About Trex Company
Trex Company is the nation's largest manufacturer of non-wood decking, which is marketed under the brand name Trex(R). Trex Wood-Polymer(R) lumber offers an attractive appearance and the workability of wood without the ongoing need for protective sealants or repairs. Trex decking and railing is manufactured in a proprietary process that combines waste wood fibers and reclaimed polyethylene and is used primarily for residential and commercial decking. The Company sells its products through 90 wholesale distribution locations, which in turn sell Trex decking to approximately 2,900 independent contractor-oriented retail lumberyards across the United States.
For a Trex decking and railing dealer near you, call 1-800-BUY-TREX (289-8739) or for dealers and product details, visit www.trex.com.
Trex(R) and Trex Wood Polymer(R) are trademarks of Trex Company, Inc., Winchester, Va.
The statements in this press release regarding the Company's expected sales performance and operating results, its projections of revenues and earnings, its anticipated financial condition and its business strategy constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are subject to risks and uncertainties that could cause the Company's actual operating results to differ materially. Such risks and uncertainties include the extent of market acceptance of the Company's products, the sensitivity of the Company's business to general economic conditions, and the highly competitive markets in which the Company operates. The Company's report on Form 10-K filed with the Securities and Exchange Commission on March 21, 2002 discusses some of the important factors that could cause the Company's actual results to differ materially from those expressed or implied in these forward-looking statements. The Company expressly disclaims any obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT: Trex Company, Inc., Winchester Robert G. Matheny, 540/542-6300 or Lippert/Heilshorn & Associates, New York John Nesbett or William Walkowiak, 212/838-3777 URL: http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page.
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