Decking Giant Tops the Leaderboards Across Numerous Industry Rankings
WINCHESTER, Va.--(BUSINESS WIRE)--Nov. 19, 2024--
They say the third time is a charm—but what about the seventeenth? That’s the number of times Trex Company [NYSE: TREX], the world’s largest manufacturer of high-performance, low-maintenance composite decking and railing, has topped the rankings in BUILDER magazine’s annual Brand Use Study. In addition to receiving the highest scores for brand awareness among the 23 brands included in the study, Trex® emerged as the #1 brand used most by Pro Builders and Pro Remodel Contractors in both the Composite/PVC Decking and Deck Railings categories of this year’s study. But that’s not all.
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New for 2024, Zonda Media, which publishes BUILDER, along with other leading trade publications including Architect and Journal of Light Construction (JLC), also queried architects and remodelers as part of its survey, which measures the attitudes of industry professionals towards the products they recognize, use and trust. Across all three titles, readers ranked Trex as their preferred brand for composite decking and railing.
“We look forward to the results of this study each year and are extremely pleased to know that our decking and railing innovations continue to be valued by trade professionals and specifiers,” said Leslie Adkins, group vice president of marketing and ESG development for Trex. “Making it easier for architects, contractors and homeowners to create stylish, comfortable outdoor spaces motivates and drives us every day. We are honored to consistently earn this recognition year after year and are committed to extending our legacy by continuing to deliver on our brand promise of performance, innovation and aesthetics.”
Among the factors influencing brand selection in the study were product performance, warranty, availability, ease of installation, price, reputation, manufacturer/dealer relationships and sustainability. Trex earned a Brand Power Rating of 1904 among professional builders and 1552 among remodel contractors. The next closest competitor earned scores of 684 and 830, respectively, followed by scores below 88 for all other brands.
As noted in the Zonda Brand Usage Study report, “Driven by high, equivalent strength amongst Pro Builders and Pro Remodel Contractors, Trex has the top Brand Power Score and then category competition drops rapidly. Trex brand stickiness is much higher than any other brand with differentiation buoyed by its superior brand commitment.”
The Best of “The Best…”
Architects and builders aren’t the only ones raving about Trex products. In 2024, Trex has also topped “Best of” lists published by three prominent home and lifestyle media outlets, including BobVila.com, Good Housekeeping and Veranda magazine:
“This recognition is especially meaningful because it reflects the opinions of trade professionals and industry insiders who not only use our products but who influence the decisions of others,” noted Adkins. “We value the trust and confidence these experts have in our products, and we are extremely proud to be their preferred brand.”
For more information about Trex’s portfolio of high-performance, low-maintenance decking, railing and outdoor living products, visit Trex.com.
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About Trex Company
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainably made, wood-alternative decking and deck railing, and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named America’s Most Trusted® Outdoor Decking* 4 Years in a Row (2021-2024). The company was also recently included on Barron’s list of the 100 Most Sustainable U.S. Companies 2024, named one of America’s Most Responsible Companies 2024 by Newsweek and ranked as one of the 100 Best ESG Companies for 2023 by Investor’s Business Daily. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
*Trex received the highest numerical score in the proprietary Lifestory Research 2021-2024 America’s Most Trusted® Outdoor Decking studies. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
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Corinne Racine or Abigail Cox
L.C. Williams & Associates
312-565-3900 or 800-837-7123
cracine@lcwa.com or acox@lcwa.com
Source: Trex Company