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TREX DECKING PARTNERS WITH DEWALT® FOR NASCAR NEXTEL CUP SPONSORSHIP
Winchester, VA (October 13, 2004) – Trex Company, manufacturer of Trex® decking and railing, announced today that they are becoming an associate team sponsor in the NASCAR NEXTEL Cup Series for the 2005 racing season. Trex Co. will partner with DEWALT Tools, the primary sponsor, for a series of 38 racing events, including two non-point special events during the year. The companies will sponsor the No. 17 car driven by Matt Kenseth, as the two building products industry leaders share the spotlight with car logos and promotional events throughout the racing season.
For the Spring Atlanta race, Trex decking will have the opportunity to be the primary sponsor of the car, to be referenced as the No. 17 Trex Ford. Trex Co. will also be featured in DEWALT's Rolling Thunder 6,400 sq. ft. trackside pavilion which features product demos, driver guest appearances, entertainment and give-aways. Rolling Thunder is DEWALT's mobile display and entertainment unit that travels to selected race markets.
“Rolling Thunder Trackside events are a great way for race attendees to have some fun and get a hands-on feel for the new Trex decking and railing products for 2005,” said John Burns, Director of Marketing for Trex Co. “It's also the perfect opportunity to get our TrexPro(TM) contractors involved in the excitement of the events.” The TrexPro program is a reward and incentive program that recognizes loyal Trex users, providing training, marketing support and matching them up with homeowners interested in a Trex deck. Deck builders may sign up for the TrexPro program on the Trex website at www.trex.com, to reap the rewards of Trex decking and to learn more about the NASCAR NEXTEL Cup sponsorship. Trex decking and railing is a splinter-free, weather-resistant decking lumber available at more than 3,300 lumber dealer locations in the U.S. and Canada. For an authorized Trex dealer or TrexPro™ contractor near you, call 1-800- BUY-TREX (289-8739) or visit the Trex Co. website at www.trex.com.