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Trex Company Wins Gold in Prestigious EFFIE(R) Award Competition
WINCHESTER, Va.--(BUSINESS WIRE)--July 13, 2006--Trex Company, Inc. (NYSE: TWP), has won a 2006 Gold EFFIE(R) Award in the category of Agricultural/Industrial/Building in a ceremony held recently in New York City. The EFFIE Award recognizes advertising effectiveness, which is measured by a campaign's ability to produce outstanding results in the marketplace, along with demonstrating outstanding creativity and visual impact. "We're honored to win the Gold EFFIE Award this year for a very high impact campaign," said John Burns, Director of Channel Marketing, Trex Company. Trex Co. is the manufacturer of Trex(R) decking and railing, a splinter-free, low-maintenance decking lumber made with recycled plastic and reclaimed wood. The company also won EFFIE Awards in 2001 and 2002.
This year, Trex Company and ad agency Carmichael Lynch of Minneapolis, MN, were recognized for Create Your Space(R), a campaign that challenges contractors and homeowners to create a unique outdoor space that is more personalized. "We want customers to think about how they use their space and to take advantage of Trex product's design advantages," he said. "Mixing and matching colors and textures, adding a stylish railing, even curving our decking are all ways that Trex allows someone to bring their vision to life," said Burns. "Combining these thoughts with the outstanding durability, low-maintenance, and splinter-free nature of Trex makes for a very compelling campaign."
In addition to advertising, Trex Company gets its marketing messages out by working with Precise Communications, a public relations firm in Morris Plains, New Jersey. Last year, the public relations program generated over 600 million print and broadcast impressions and is on a similar track this year. The firm has regularly secured feature stories about Trex decking and railing in consumer lifestyle and trade magazines and on major TV networks and home improvement shows.
The EFFIE Awards were introduced in 1968 by the New York American Marketing Association and have become the industry benchmark for successful ad campaigns. The awards have since expanded to 30 countries on five continents worldwide.
For more information about Trex decking and railing, and your nearest authorized dealer or TrexPro(R) contractor, visit the company's website at www.trex.com or call 1-800-BUY-TREX (289-8739).
CONTACT: Trex Company, Inc.
Maureen Murray, 973-993-1570
SOURCE: Trex Company, Inc.