Heat-mitigating* Technology Now Available at Even Cooler Price Points
WINCHESTER, Va.--(BUSINESS WIRE)--Sep. 4, 2024--
Trex Company [NYSE:TREX], the world’s largest manufacturer of wood-alternative decking and railing, and a leader in high-performance, low-maintenance outdoor living products, is expanding performance and aesthetic options for homeowners with the addition of two new colors to the brand’s popular Trex Enhance® decking line – both featuring heat-mitigating* technology coupled with affordability.
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Tide Pool is one of two new colors to join the Trex Enhance® decking collection. (Photo: Business Wire)
“Trex Enhance has been a game-changer for us, for homeowners and for the entire category,” said Leslie Adkins, group vice president of marketing and ESG development for Trex Company. “Since its introduction in 2019, this collection has allowed many would-be wood decking buyers to make the switch to affordable, high-quality, low-maintenance Trex decking, driving share away from wood. Our newest decking colors in this line raise the bar even higher by combining the ease, performance and affordability of Enhance decking with the innovation and added benefit of heat-mitigating* technology, previously available only in higher-priced Trex offerings.”
Engineered to compete more directly with wood, Trex Enhance features the durability and ease of maintenance for which Trex decking is world-renowned with a scalloped profile that makes the boards lighter weight for easier handling and installation. This innovative design also contributes to their lower cost.
Made from 95% recycled and reclaimed material, Enhance boards feature Trex’s proprietary outer shell, which makes them extremely durable and resistant to fading, staining and scratching. They won’t rot, warp or splinter and upkeep is hassle-free with no sanding, staining or sealing required. Just an occasional cleaning with soap and water is all that is needed to keep boards looking like new for decades.
New Colors, New Technology
The Enhance decking line is comprised of two color collections. Enhance Basics consists of proven and popular monochromatic shades that will now gain a new subtle, misty grey color named Tide Pool. Enhance Naturals boards, featuring multi-tonal hues that resemble the streaked looks of natural wood, will now include Honey Grove, a light, honey brown reflecting evolving consumer trends favoring brown tones.
Adding to their appeal, these two new additions to the Enhance line are engineered with heat-mitigating technology in the shell to reflect UV rays and keep boards cooler* than most other composite decking products of a similar color and style.
“We introduced this technology with our Trex Transcend® Lineage™ line and are excited to make it available to a broader range of customers,” noted Adkins. “It’s proven to be a big selling point for contractors and dealers and homeowners absolutely love it.”
For added peace of mind, all Trex Enhance boards are backed by a 25-year Limited Residential and Fade & Stain Warranty. To learn more about Trex Enhance decking and view the entire portfolio of Trex outdoor living products, visit Trex.com.
*Although Trex Enhance Tide Pool and Honey Grove with heat-mitigating technology are engineered to be cooler than most other composite decking products of a similar color and style, on a hot sunny day, they will get hot. On hot days, care should be taken to avoid extended contact between exposed skin and the deck surface, especially with young children and those with special needs.
About Trex Company
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainably made, wood-alternative decking and deck railing, and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in Winchester, Va., Trex is proud to have been named America’s Most Trusted® Outdoor Decking** 4 Years in a Row (2021-2024). The company was also recently included on Barron’s list of the 100 Most Sustainable U.S. Companies 2024, named one of America’s Most Responsible Companies 2024 by Newsweek and ranked as one of the 100 Best ESG Companies for 2023 by Investor’s Business Daily. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), X (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
**Trex received the highest numerical score in the proprietary Lifestory Research 2021-2024 America’s Most Trusted® Outdoor Decking studies. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904006750/en/
Corinne Racine and Abigail Cox
L.C. Williams & Associates
312/565-3900 or 800/837-7123
cracine@lcwa.com or acox@lcwa.com
Source: Trex Company