Press Release
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Trex Company Announces Licensing Partnership with Dri-Deck
Enterprises, LLC
Enterprises, LLC
Unlike competitive products - which make use of "under joist" technology - Trex RainEscape shields the joists, protecting them from water damage and deterioration that may occur over time, while also creating additional usable outdoor living space below the deck. In addition to being competitively priced, the system will be easy and efficient to install - making it an ideal solution for both contractors and do-it-yourselfers.
"This partnership both complements our core business and will strategically expand the Trex(R) brand into the deck drainage system category, which is expected to see considerable growth over the next several years," said Ron Kaplan, President and CEO of Trex. "As the industry leader, we feel confident that Trex can drive overall consumer awareness and penetration of this category - and we're excited to provide our channel partners with another practical and profitable accessory that they can package with the sale of a Trex decking and railing project."
The Trex RainEscape system includes just five SKUs - a 16' and 12' drainage trough sheet, a down spout, butyl waterproof caulk and 4"x50' butyl waterproof tape - requiring minimal inventory space and making it easy and inexpensive for dealers to stock. In addition, only three tools - scissors or a utility knife, a staple gun hammer and a caulk gun - are required for installation.
"We believe our patented system design combined with the power of the Trex brand will create a winning product that can capture a major share of a rapidly growing category," said Ken Ready, owner of Dri-Deck Enterprises. "The Trex name is synonymous with high-quality, low-maintenance outdoor living - and we're proud to partner with them to launch a truly innovative product."
Trex RainEscape is expected to be available at retail in April of this year.
About Trex Company
Trex Company is the nation's largest manufacturer of wood-alternative decking, railing and fencing, with nearly 20 years of product experience. Built on "green" principles and values, Trex outdoor living products offer significant design flexibility with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. In addition, Trex distributes ultra-low maintenance PVC decking under the trademark Trex Escapes(R) and PVC trim under the trademark TrexTrim(TM). For more information, visit the company's Web site www.trex.com. Trex(R), Trex Escapes(R) and TrexTrim(TM) are trademarks of Trex Company, Inc., Winchester, Va. RainEscape is a registered trademark of Dri-Deck Enterprises, LLC.
About Dri-Deck Enterprises
Dri-Deck Enterprises has developed the deck drainage system of choice for most Americans. Because of its unique design it protects the floor joists from the future rotting that can occur with most other under joist type systems. Built with the homeowner in mind, it is easy to install and provides for upgrades to the entire "outdoor living environment" by creating space for installation of recessed lighting, speakers for an entertainment system and ceiling fans. Another unique feature of the new Trex RainEscape system is that the homeowner can choose the finished look of their outdoor living environment by adding the soffit/ceiling of their choice.
The statements in this press release regarding the Company's expected future performance and condition constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are subject to risks and uncertainties that could cause the Company's actual operating results to differ materially. Such risks and uncertainties include the extent of market acceptance of the Company's products;the costs associated with the development and launch of new products and the market acceptance of such new products;the sensitivity of the Company's business to general economic conditions; the Company's ability to obtain raw materials at acceptable prices; the Company's ability to maintain product quality and product performance at an acceptable cost; the level of expenses associated with product replacement and consumer relations expenses related to product quality; and the highly competitive markets in which the Company operates. The Company's report on Form 10-K filed with the Securities and Exchange Commission on March 12, 2009 and its subsequent reports on Form 10-Q filed on May 8, 2009, August 10, 2009 and November 9, 2009 and Form 10-K/A filed on August 10, 2009 discuss some of the important factors that could cause the Company's actual results to differ materially from those expressed or implied in these forward-looking statements. The Company expressly disclaims any obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE: Trex Company
L.C. Williams & Associates
Erin Kane or Heather Sexton
800-837-7123 or 312-565-3900
ekane@lcwa.com or hsexton@lcwa.com