Trex Brand Strength Reinforced by Two High-Profile Industry Reports
For the third time, Trex swept Builder magazine’s annual Brand Use Study, outranking all other brands across every aspect measured in the composite/PVC category. Additionally, in an unprecedented 10-year streak, Trex has been named the “greenest” decking in the latest Green Builder Media Readers’ Choice Awards. The brand also received the best Brand Index score for the decking category – a new addition to the Green Builder program for 2020.
“All of this wonderful recognition is especially meaningful because it reflects the opinions and preferences of trade professionals and industry insiders who not only use our products but who influence the decisions of others,” said
Trex Sweeps Builder Magazine Brand Use Study
Each year, the Builder Brand Use Study gauges the attitudes and preferences of
Among the factors influencing brand selection were product performance, warranty, product availability, ease of installation, product price, reputation, manufacturer/dealer relationships and product sustainability. According to the results of the 2020 study, Trex was cited by 88% of respondents as the brand with which they are most familiar. More than two-thirds (69%) indicated that they have used Trex decking over the past two years and nearly half (47%) cited Trex as the brand they specify and use most. In fact, Trex received more than twice the votes of its nearest competitor as the decking brand used most by trade professionals.
The results of the 2020 Builder Brand Use Study are highlighted in the
Trex Tops Green Builder Media Brand Index and Named “Greenest Decking”
For the 10th consecutive year, Trex has been named the “greenest” decking in one of the industry’s most respected surveys – the Green Builder Media Readers’ Choice Awards. Trex is the only composite decking manufacturer to hold this title since the program began in 2009, underscoring the brand’s leadership and strong preference among eco-conscious architects, builders and contractors.
Additionally, Trex received the best score in the decking category in the new Green Builder Media Brand Index. Designed to evaluate brand position in the marketplace, the Brand Index integrates purchase preferences, brand sentiment and reader data merging macro market trends from COGNITION Smart Data with micro user-specific results from the long-running Readers’ Choice survey. Based on these combined factors, the award recognizes the most sustainable, innovative, highest performance brands across a wide spectrum of building product categories.
“The readers of Green Builder are progressive early adopters and influencers in their communities,” noted Adkins. “This recognition reinforces that our products and our company’s core values continue to resonate with those who understand the importance of environmentally conscious building.”
Built on green values, Trex offers eco-friendly decking and outdoor living products that endure – without leaving a lasting impact on the environment. The entire high-performance Trex decking portfolio – including Trex Transcend®, Trex Select® and Trex Enhance® – is manufactured from 95% recycled materials, making Trex a smart choice for environmentally conscious builders and homeowners. For more than 25 years, Trex decking has been made from a combination of reclaimed wood and polyethylene plastic film (recycled from industrial packaging as well as common household items such as grocery bags, newspaper sleeves and bubble wrap). In fact, Trex is one of the largest recyclers of plastic film in
Last year, this commitment to sustainability earned Trex recognition as an
The Green Builder Media Brand Index top brands and 2020 Readers’ Choice selections are showcased in the March/April issue of
For more information about Trex’s high-performance, eco-friendly products, visit trex.com.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5698fa60-a4b0-4f5d-af91-f387b036798f
Source: Trex Company, Inc